Driving 300% Engagement Growth for an Adventure Tour Operator

Summit Expeditions, a mid-sized adventure tour operator offering hiking, climbing, and cultural tours, had a strong product but weak digital presence. Their social media accounts were inconsistent, posting sporadically with no cohesive brand voice. As a result, engagement was minimal, website traffic was declining, and they struggled to fill group tours during shoulder seasons. They needed a content strategy that would inspire travelers and convert followers into booking inquiries.

We developed a full content marketing strategy centered on storytelling: professional photography from their tours, traveler testimonials, destination guides, and behind-the-scenes content. Our team created a monthly content calendar, managed daily posting across Instagram, Facebook, and LinkedIn, and engaged with followers through comments and DMs. We also launched targeted ad campaigns for specific tour packages and implemented a follow-up sequence for inquiries that came through social channels.